︎
Abby St. Claire 


Multidisciplinary Designer
in SF, CA

About

MamaCuddles
A Baby Vital Tracking Mobile App for Health StartUp, Kriash





MamaCuddles, a new product from health startup Kriash, is a non-invasive, wireless sensor bracelet and patch that offers continuous monitoring of baby’s vitals and also tracks Skin to Skin Care which supports the bond between parents and their infants. Our team was tasked to build a parent-facing mobile app that interfaces with the sensor product to provide insights of the health and wellness for both infants and their parents.

(Full research summary can be viewed here)


TIMELINE:

Aug 2023 — Sept 2023


TEAM:
July Choi — Hybrid Teammate
Abby St. Claire — Interaction Design Lead
Anthony Sudol — Project Lead
Eric Wilkinson — Research Lead







User Audience ︎︎︎
Parents of All Demographics

We conducted 10 interviews to gather information on how and why parents of all demographics use tracking apps and their thoughts on monitoring their newborns:
 
  • Parents are overwhelmed by sifting through resources to find ones that align with their family due to the amount of resources available on infant care.

  • Parents feel best when they feel like they are doing as much as they can to understand their baby’s cues.

  • Parents really value increased emotional support when they have a new baby.

  • Parents want to visualize their progress towards their goals in a simple way.






Key Insights ︎︎︎
Tired, Busy Users Need Reliable Tracking and Conveinent Resources 
 
Our users frustrations include:

  • Mental and physical exhaustion from the delivery/hospitalization experience

  • Manual tracking SSC takes time and focus away from newborn


Our users needs include…

  • A reliable and convenient way to ensure that her baby’s health and development is on track

  • To feel empowered to make independent choices about her family’s health that aligns with her values






Branding ︎︎︎
Visual Identity for
a Baby App Used
by Adults


It was important to design visuals that catered to our baby-centered app while still being appealing to adults who use it.



To do this, I created simple illustrated icons and paired them with muted pastels to give the app a youthful feel.



I chose a humanist sans serif font to mimic the organic shapes of the illustrations while being clean and easy to read for parents who prefer a minimal, timeless aesthetic.






Final Prototype ︎︎︎


Dashboard & Biometrics ︎︎︎
Vital Stats Available
at a Glance



We know our users are busy, tired parents. That’s why we designed an eye-catching home page with important biometric stats easily available at a glance.

Users can click through to view further details and insights for each individual biometric featured on the dashboard.






Developmental Milestones ︎︎︎
Comprehensive Overview
of Growth Goals



Here users can access a comprehensive overview of her baby’s important growth and developmental goals as well as detailed information, tips, and resources on each milestone so users don’t have to worry about independently tracking and can focus on bonding with their baby.






Resources ︎︎︎
Learn Information and
Find Social Support 



We designed a straightforward library divided into three sections:

  • Learn, where users can interact with carefully curated suggested content like articles, podcasts, and videos

  • Support, where users can find local groups and support systems to help them in their parenting journey

  • Bookmarks, where users can easily view all of their previously saved resources whenever they need to recall it.






Notes ︎︎︎
Save and Share Important Memos



The notes function can be accessed at any time in the app. Users can add important information and photos that they may want to report later with their doctor or can share to family, friends, or on social media.






Reflection ︎︎︎
A Gratifying Real-World Challenge

Participating in this UX client project for a health startup was an inspiring journey. Collaborating with a passionate team and our client, we aimed to improve user experiences in a critical industry.

The project fostered my understanding of user research and usability testing in a real-world context. It was a fulfilling experience, knowing our work would contribute positively to babycare accessibility and patient well-being.